By Rhonda Mims
When you hear the word “brand” you might think of the Nike swoosh, Coca-Cola red or the California Milk Processor Board’s celebrity ad slogan: “Got Milk?”
But a brand is much more than a logo, icon or memorable slogan.
A company’s brand is a promise to the marketplace. And successful brands consistently deliver on their promises, which is how they create brand value. Continue reading “WellCare Launches New Brand Promise: A Better You”