WellCare Launches “Cost of Complacency” Campaign

When it comes to your cell phone bill, do you ever find yourself on the lookout for plans that are a better deal? And, when your monthly cable bill rolls in, have you ever examined the bill in search of where you can save?Survey Graphic

Today, searching for better deals on expenses is commonplace, but for seniors, there seems to be one major exception to deal-seeking: their Medicare plan. Continue reading “WellCare Launches “Cost of Complacency” Campaign”

WellCare Launches New Brand Promise: A Better You

By Rhonda Mims

When you hear the word “brand” you might think of the Nike swoosh, Coca-Cola red or the California Milk Processor Board’s celebrity ad slogan: “Got Milk?”

But a brand is much more than a logo, icon or memorable slogan.

A company’s brand is a promise to the marketplace. And successful brands consistently deliver on their promises, which is how they create brand value. Continue reading “WellCare Launches New Brand Promise: A Better You”