Navigating What’s Next for Healthcare

By Ken Burdick

Last week, I was honored to attend America’s Health Insurance Plan’s (AHIP) National Health Policy Conference to join my colleagues for a discussion on “Navigating What’s Next for Healthcare.”

While the healthcare landscape continues to evolve, I predict we’ll see several key challenges and opportunities, not only for the health insurance industry, but in how we deliver care and service to our members. Continue reading “Navigating What’s Next for Healthcare”

WellCare Launches New Brand Promise: A Better You

By Rhonda Mims

When you hear the word “brand” you might think of the Nike swoosh, Coca-Cola red or the California Milk Processor Board’s celebrity ad slogan: “Got Milk?”

But a brand is much more than a logo, icon or memorable slogan.

A company’s brand is a promise to the marketplace. And successful brands consistently deliver on their promises, which is how they create brand value. Continue reading “WellCare Launches New Brand Promise: A Better You”