By Rhonda Mims
When you hear the word “brand” you might think of the Nike swoosh, Coca-Cola red or the California Milk Processor Board’s celebrity ad slogan: “Got Milk?”
But a brand is much more than a logo, icon or memorable slogan.
A company’s brand is a promise to the marketplace. And successful brands consistently deliver on their promises, which is how they create brand value. Continue reading “WellCare Launches New Brand Promise: A Better You”
By Ken Burdick
This month, two catastrophic hurricanes—Harvey and Irma—wreaked havoc on much of the Southeast, leading to dozens of deaths, billions of dollars in damages, and millions without power and needed resources.
The devastating impact of these storms was driven home by shocking images of flooded hospitals, nursing homes and neighborhoods; overwhelmed storm shelters; and dangerous fallen power lines and trees.
As we work to rebuild our cities and support our displaced neighbors and friends, let this be a sobering reminder that in emergencies, we all have a responsibility to protect the most-fragile members of our society. Continue reading “Reflecting on Hurricanes Irma and Harvey”
By Lauralie Rubel
WellCare of Nebraska is proud to announce that after months of hard work by dedicated associates in Nebraska and throughout the WellCare family, we are ready to share our decades of experience coordinating managed care for in-need families and children as well as elderly and disabled persons.
Continue reading “WellCare of Nebraska Goes Live!”
By Dr. Traci Ferguson
The holidays are upon us! It’s a time to gather with family and friends to indulge in some of our favorite holiday foods and beverages. But for the 29 million Americans living with diabetes, this time of year can be particularly challenging.
Continue reading “Managing Diabetes during the Holiday Season”
How did you sleep last Friday night? Was your air conditioning too cold? Did your neighbor wake you up too early mowing his lawn?
On any given night in Hawaii nearly 8,000 people sleep on the streets without any of the comforts we take for granted. On Friday, Sept. 16, five ‘Ohana Health Plan employees joined community and business leaders for a #CEOSleepout organized by The Salvation Army Hawaiian & Pacific Islands. More than 30 people slept on cardboard boxes at the State Capitol Rotunda in Honolulu to draw attention to homelessness, interact with this vulnerable population, discuss opportunities for collaboration to address this issue, and to raise funds to help The Salvation Army in its mission to support those in need of food, shelter and opportunity. Continue reading “My Perspective: Homeless for a Night in Honolulu”
I met Yolanda Flahive on Sept. 18, 2015, while in Hawaii to host a Town Hall for our ‘Ohana Health Plan associates. It was my first time traveling to our Hawaii market in Oahu as WellCare’s CEO, and I wanted to make sure that I had an opportunity to really engage with our associates, members, partners and programs. One program I was determined to see in action was the state’s Adult Foster Care (AFC) program, which we administer for approximately 800 ‘Ohana members. Continue reading “Making a Meaningful Difference”