By Rhonda Mims
When you hear the word “brand” you might think of the Nike swoosh, Coca-Cola red or the California Milk Processor Board’s celebrity ad slogan: “Got Milk?”
But a brand is much more than a logo, icon or memorable slogan.
A company’s brand is a promise to the marketplace. And successful brands consistently deliver on their promises, which is how they create brand value. Continue reading “WellCare Launches New Brand Promise: A Better You”
By Ken Burdick
This month, two catastrophic hurricanes—Harvey and Irma—wreaked havoc on much of the Southeast, leading to dozens of deaths, billions of dollars in damages, and millions without power and needed resources.
The devastating impact of these storms was driven home by shocking images of flooded hospitals, nursing homes and neighborhoods; overwhelmed storm shelters; and dangerous fallen power lines and trees.
As we work to rebuild our cities and support our displaced neighbors and friends, let this be a sobering reminder that in emergencies, we all have a responsibility to protect the most-fragile members of our society. Continue reading “Reflecting on Hurricanes Irma and Harvey”
Research shows what most of us already know – people talk about the customer service they receive from a company. In fact, more than two in five consumers tell other people about their good customer service experiences all of the time. Conversely, at least half of consumers tell other people about their poor customer service experiences all of the time.
As vice president of channel communication services at WellCare, it is my goal each and every day to provide the best customer service experience possible for our members and providers. WellCare is committed to delivering the right care, at the right time, at the most appropriate place. In other words, our number one priority is to be there when they need us, and this means we have to be accessible. Continue reading “What’s New at WellCare: Customer Service Goes Social”